Onboarded in 2020 as creative director for this emerging label.

Starting with a limited collection, I worked closely with the founders to develop a distinct brand voice and point of view within a crowded market space.

I oversaw all creative output and marketing materials, developing four collections and establishing a consistent visual language that positioned the brand in a considered, premium space that distinguishes it from sister company Jaded London.

Led a full rebrand in 2022, including logo design, packaging and labelling, and updated visual identity for social and web content.